The Australian wine-making industry has undergone remarkable changes which have transformed it into a leading world innovator, producer and exporter of table wine. However, while Australia has been a leader in wine R&D, globalisation had led to the rapid proliferation and adoption of new technologies by new suppliers and wine-makers in various countries. To counter increasingly intense competition from emerging foreign suppliers, Australian wine-makers need to enhance their distinctiveness and innovation. One possible way for doing so involves knowledge sharing via electronic collaboration or e-collaboration. This paper contributes to the existing body of knowledge by developing an e-collaboration framework for the Australian wine-making industry. It focuses on how e-collaboration technologies are used for the purpose of innovation and knowledge sharing and how the Australian wine-making industry can benefit from it.