This paper reports on a study that determined some of the barriers that wineries perceived as inhibiting them from going online. The Rogers’ framework is used to classify and discuss some of the characteristics of the non-adopter that are identified in the study, whilst the Yellow Pages® Business Index (IT) is used to compare wineries to a national study. An important finding of the study is the high degree of non-computerisation amongst wineries, which is an inhibitor not only to Internet access, but also possibly to the efficient management of running a winery. The study also provides some evidence indicating that wineries may not have the same business objectives and characteristics as other manufacturing businesses, hence, the development of an Internet model may need to be tailored specifically around winery business management processes.