This paper discusses the application of structuration theory in understanding the complex Internet innovation phenomenon in a developing country. It provides references to earlier studies on IS innovation and discusses two controversial perspectives on technological determinism and social constructivism. Through a review of existing IS literature on structuration theory a new direction is proposed to investigate one of the 20th century’s major technological innovations, the Internet. A conceptual model and an analytical framework for studying the complex interactions between institutional structures and Internet innovation patterns in developing countries are presented. The most appropriate research methodology to study Internet innovation in Vietnam is articulated and discussed.