Abstract

The increase and development of shopping websites make customers confront with too much information, this may influence subjective states towards purchase decision. The main purpose of this study is to investigate the influence of information overload on subjective states towards purchase decision. Based on the framework of stressor-strain-outcome, we regard information overload as the antecedent of website fatigue and website anxiety, which could further influence subjective states towards purchase decision. Besides, customer involvement should be considered. The results show that information overload leads to the low level of subjective states towards purchase decision through website fatigue and website anxiety and customer involvement plays as a moderator. Implications and limitations are also raised.

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