Special Seminal: Factors that influence Online Purchasing of Luxury goods in Wuhan

Authors

Yin Jingfeng, School of Economics and Management, China University of Geosciences, Wuhan, 430074, China
Cui Lingyuan, School of Economics and Management, China University of Geosciences, Wuhan, 430074, China
Yang Luochen, School of Economics and Management, China University of Geosciences, Wuhan, 430074, China
Hu Mingjie, School of Economics and Management, China University of Geosciences, Wuhan, 430074, China

Abstract

Consumer purchasing behavior of luxury goods in physical store is affected by various factors. There also exist factors that influence purchasing via online shopping. Through integrated analysis of these two kinds of factors, we can find factors that influence purchasing of luxury goods via online shopping. Questionnaire survey and quantitative analysis are needed measures in the research.

Recommended Citation

Jingfeng, Yin; Lingyuan, Cui; Luochen, Yang; and Mingjie, Hu, "Special Seminal: Factors that influence Online Purchasing of Luxury goods in Wuhan" (2013). WHICEB 2013 Proceedings. 84.
https://aisel.aisnet.org/whiceb2013/84