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Abstract

Modern organizations are knowledge intensive and experience an ever-increasing demand for information processing due to unrelenting competition, digitization-enabled real-time data access and analysis, improved technological processing capabilities, and increasing regulation and bureaucratization. This analysis reveals that information requirements in agricultural organizations grows with specialization, and that farmers handle increasing amounts of information-intensive work practices. These practices are supported in varying degrees by adopted technologies. In this study, we investigate Google Glass as an embedded part of farmers’ everyday work practices. Our analysis shows how actors compare past experiences, present applications, and future possibilities in evaluating requirements for digital innovation of work practices. By drawing on the concept of sociomateriality, we show how Google Glass facilitates simultaneous performance of situation-specific and information-related work practices through the imbrication of technologies and work practices. For the imbrication to take place, certain demands with regard to technologies and work practices must be met. We discuss the novelty of this perspective on technology in work practice.

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