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Article Title

From users to consumers

Abstract

The perspective on technology of the Scandinavian approach was the perspective of a work oriented society. And work was mainly factory work, the production of goods. The world is different now with most everyone employed in services and a growing consumer market. We can look forward to a forceful wave of industrialization of services–using information technology to automate, standardize, and package services. A professional systems developer will again be faced with the challenge of achieving non-oppressive automation. A new agenda for action research will have to be developed, new large scale projects with trade unions and public agencies are waiting to be initiated, involving both users of information technology and, more important, consumers as well, in a consumer oriented approach to services.

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