With increasing trends toward global aging and accompanying tendencies of (older) individuals to feel younger than they actually are, an important research question to ask is whether factors influencing IT acceptance are the same across individuals who perceive themselves to be as old as they actually are (i.e., cognitive age = chronological age) and those that perceive themselves to be younger than they actually are (i.e., cognitive age < chronological age). We conduct an empirical analysis comparing these two groups in the context of mobile data services (MDS). Our results show that for the ―young at heart‖, perceived usefulness, perceived ease of use and perceived enjoyment play significant roles in their IT acceptance decisions, whereas for those who perceive themselves to be as old as they actually are, perceived ease of use and subjective norms were significant. Implications for research and practice are discussed.
Hong, Se-Joon; Lui, Carrie; Hahn, Jungpil; and Tam, Kar Yan, "How Old are You, Really?: Cognitive vs. Chronological Age in Technology Acceptance Decisions" (2008). SIGHCI 2008 Proceedings. Paper 13.