This teaching case describes an assessment component which was developed as part of a core undergraduate module in data analysis. The data analysis module is taken by all undergraduate business students at the School of Business in University College Dublin. We give a detailed description of the team project assessment component. This component was designed to address two key problems in business analytics education: how to engage business students in quantitative analysis and how to foster decision-making based on data analysis. We present promising results with analysis and some recommendations.
Carroll, Paula and Sweeney, James, "Motivational Assessment Strategies in Business Analytics" (2016). Proceedings of the 2016 Pre-ICIS SIGDSA/IFIP WG8.3 Symposium: Innovations in Data Analytics. 1.