UNDERSTANDING USERS’ SATISFACTION WITH SOCIAL LEARNING NETWORK

Authors

Yunhong Xu, Faculty of Management and Economics, Kunming University of Science and TechnologyFollow
Yongqiang Sun, School of Information Management, Wuhan University, ChinaFollow
Jian Ma, Department of Information Systems, City University of Hong KongFollow
Ou Liu, School of Accounting and Finance, The Hong Kong Polytechnic UniversityFollow

Abstract

The social learning network (SLN) constructed based on web 2.0 techniques demonstrates some unique characteristics comparing to traditional e-learning context based on 1.0 technique. In response to the new characteristics in SLN, we advance the theoretical understanding of user satisfaction by reconceptualising e-learning as a relational process among students. Based on that, we draw on network externalities and social capital theory to examine users’ satisfaction with social learning network. Considering that network externalities are involved in the process, we propose that two types of network externalities: direct network externality and indirect network externality moderate the relationship between social capital and user satisfaction. Theoretical, practical implications and future research are also discussed.

Recommended Citation

Xu, Yunhong; Sun, Yongqiang; Ma, Jian; and Liu, Ou, "UNDERSTANDING USERS’ SATISFACTION WITH SOCIAL LEARNING NETWORK" (2014). PACIS 2014 Proceedings. 263.
https://aisel.aisnet.org/pacis2014/263