A LONGITUDINAL STUDY OF TRUST AND PERCEIVED USEFULNESS IN CONSUMER ACCEPTANCE OF AN ESERVICE: THE CASE OF ONLINE HEALTH SERVICES

Authors

Jian Mou, School of Economic and Business Sciences, University of the WitwatersrandFollow
Jason F. Cohen, School of Economic and Business Sciences, University of the WitwatersrandFollow

Recommended Citation

Mou, Jian and Cohen, Jason F., "A LONGITUDINAL STUDY OF TRUST AND PERCEIVED USEFULNESS IN CONSUMER ACCEPTANCE OF AN ESERVICE: THE CASE OF ONLINE HEALTH SERVICES" (2014). PACIS 2014 Proceedings. 258.
https://aisel.aisnet.org/pacis2014/258