Customer Loyalty Strategy in the Internet Era

Authors

Carol Ou, City University of Hong Kong
Choon-Ling Sia, City University of Hong Kong

Recommended Citation

Ou, Carol and Sia, Choon-Ling, "Customer Loyalty Strategy in the Internet Era" (2003). PACIS 2003 Proceedings. 121.
https://aisel.aisnet.org/pacis2003/121