Abstract
The objective of this study is to explore the impact of individual personality type on blog participation. Results indicate that blog participants are more likely to be introverts and perceptives.
Recommended Citation
Strader, Troy J.; Frank, Garry L.; Houle, Philip A.; and Miller, Chip E., "The Impacat of Personality Type on Blog Participation" (2008). MWAIS 2008 Proceedings. 27.
https://aisel.aisnet.org/mwais2008/27
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