Abstract
This study investigated the undergraduates’ embedment with, and embracement of social networking sites (SNS) with a modified theory of planned behavior (TPB). It is recognized that social influence, enjoyment, perceived behavioral control as well as embracement and embedment are pertinent to the discourse. Data was collected from undergraduates in four (4) culturally diverse countries was used. Hypotheses were developed to test the proposed research conceptualization. The partial least squares (PLS) technique was used for data analysis. The results confirmed that perceived enjoyment and perceived behavioral control positively influenced students’ behavioral intentions for SNS users; subjective norm did not. However, subjective norm has positive impacts on students’ embedment with, and embracement of such tools. Students’ behavioral intention to accept SNS has positive influence on students’ embedment with, and embracement of SNS.
Paper Type
Event
Factors Influencing Students’ Embedment with, and Embracement of Social Networking Sites: An Analysis
This study investigated the undergraduates’ embedment with, and embracement of social networking sites (SNS) with a modified theory of planned behavior (TPB). It is recognized that social influence, enjoyment, perceived behavioral control as well as embracement and embedment are pertinent to the discourse. Data was collected from undergraduates in four (4) culturally diverse countries was used. Hypotheses were developed to test the proposed research conceptualization. The partial least squares (PLS) technique was used for data analysis. The results confirmed that perceived enjoyment and perceived behavioral control positively influenced students’ behavioral intentions for SNS users; subjective norm did not. However, subjective norm has positive impacts on students’ embedment with, and embracement of such tools. Students’ behavioral intention to accept SNS has positive influence on students’ embedment with, and embracement of SNS.
Recommended Citation
Ifinedo, P. (2014). Factors Influencing Students’ Embedment with, and Embracement of Social Networking Sites: An Analysis. In V. Strahonja, N. Vrček., D. Plantak Vukovac, C. Barry, M. Lang, H. Linger, & C. Schneider (Eds.), Information Systems Development: Transforming Organisations and Society through Information Systems (ISD2014 Proceedings). Varaždin, Croatia: Faculty of Organization and Informatics. ISBN: 978-953-6071-43-2. http://aisel.aisnet.org/isd2014/proceedings/Education/5.