Alibaba’s Digital Enablement Strategies in Rural China

Presenter Information

Tim Yenni, University of New South Wales
Shan Ling Pan, UNSW
Lili Cui, Shanghai University of Finance and Economics

Start Date

10-12-2017 12:00 AM

Recommended Citation

Yenni, Tim; Pan, Shan Ling; and Cui, Lili, "Alibaba’s Digital Enablement Strategies in Rural China" (2017). ICIS 2017 Proceedings. 6.
https://aisel.aisnet.org/icis2017/PracticeOriented/Presentations/6