Start Date
10-12-2017 12:00 AM
Description
Digital processes have permeated even less digitized, people-processing services, such as gastronomy, hairdressing, and healthcare. This research focuses on online appointment systems (OAS) on physicians’ rating platforms, with which patients can self-book into physicians’ calendars. These systems help physicians to save resources by increased patient integration. This research aims to bridge traditional research concerning technology acceptance in health care and digitization-focused research concerning online reputation. One qualitative and two quantitative studies (Survey: N=276 and Experimental study: N=130) were employed. For the experimental study, a novel eye-tracking technique was used to assess the difference in experimental conditions. This research shows that traditional adoption theories hold in new digitization contexts but may be extended by alternative explanations that involve digitization-specific aspects. In particular, a physician’s digital profile at OAS is more important in terms of intention to make an appointment than attitude towards usage, an important TAM element.
Recommended Citation
Schaarschmidt, Mario; Ivens, Stefan; and Homscheid, Dirk, "Dr. Miller or Dr. Smith? Patients’ Intentions to Make Appointments on Physician Rating Platforms" (2017). ICIS 2017 Proceedings. 6.
https://aisel.aisnet.org/icis2017/IT-and-Healthcare/Presentations/6
Dr. Miller or Dr. Smith? Patients’ Intentions to Make Appointments on Physician Rating Platforms
Digital processes have permeated even less digitized, people-processing services, such as gastronomy, hairdressing, and healthcare. This research focuses on online appointment systems (OAS) on physicians’ rating platforms, with which patients can self-book into physicians’ calendars. These systems help physicians to save resources by increased patient integration. This research aims to bridge traditional research concerning technology acceptance in health care and digitization-focused research concerning online reputation. One qualitative and two quantitative studies (Survey: N=276 and Experimental study: N=130) were employed. For the experimental study, a novel eye-tracking technique was used to assess the difference in experimental conditions. This research shows that traditional adoption theories hold in new digitization contexts but may be extended by alternative explanations that involve digitization-specific aspects. In particular, a physician’s digital profile at OAS is more important in terms of intention to make an appointment than attitude towards usage, an important TAM element.