Start Date
11-12-2016 12:00 AM
Description
The digital economy poses existential threats to—and game-changing opportunities for—companies that were successful in the pre-digital economy. What will distinguish those companies that successfully transform from those that become historical footnotes? This is the question a group of six researchers and consultants from Boston Consulting Group set out to examine. The team conducted in-depth interviews with senior executives at twenty-seven companies in different industries to explore the strategies and organizational initiatives they relied on to seize the opportunities associated with new, readily accessible digital technologies. This paper summarizes findings from this research and offers recommendations to business leaders responsible for digital business success.
Recommended Citation
Ross, Jeanne W.; Sebastian, Ina; Beath, Cynthia; Mocker, Martin; Moloney, Kate; and Fonstad, Nils, "Designing and Executing Digital Strategies" (2016). ICIS 2016 Proceedings. 2.
https://aisel.aisnet.org/icis2016/Practice-OrientedResearch/Presentations/2
Designing and Executing Digital Strategies
The digital economy poses existential threats to—and game-changing opportunities for—companies that were successful in the pre-digital economy. What will distinguish those companies that successfully transform from those that become historical footnotes? This is the question a group of six researchers and consultants from Boston Consulting Group set out to examine. The team conducted in-depth interviews with senior executives at twenty-seven companies in different industries to explore the strategies and organizational initiatives they relied on to seize the opportunities associated with new, readily accessible digital technologies. This paper summarizes findings from this research and offers recommendations to business leaders responsible for digital business success.