Start Date
11-12-2016 12:00 AM
Description
Traditionally, a user would use one system for a particular task, defining a one-to-one user-system relationship. However, the advances in technology are changing this premise. An emerging trend is the notion of one-to-many, where a user has a choice of multiple systems to complete the same task. This phenomenon purports to alter the current status quo of potentially many of the individual and group level theories, especially those on how users accept a system. The study engages in analytic induction. Therein, it employs the dual process theory to observe the acceptance journey of users, when they are presented with a choice of systems to complete the same task. The study identifies the importance of the emotional and rational facets of the dual process theory, while introducing compliance as a possible third facet. Finally, the study introduces ‘complete agnosticism’ as a novel notion that explains how one-to-many user-system relationships are facilitate
Recommended Citation
Sedera, Darshana; Lokuge, Sachithra; Mohd Salleh, Noor Akma; Sedigheh, Sedigheh; and Palekar, Shailesh, "Spoilt for choice: When user-system relationship becomes one-to-many" (2016). ICIS 2016 Proceedings. 20.
https://aisel.aisnet.org/icis2016/ITImplementation/Presentations/20
Spoilt for choice: When user-system relationship becomes one-to-many
Traditionally, a user would use one system for a particular task, defining a one-to-one user-system relationship. However, the advances in technology are changing this premise. An emerging trend is the notion of one-to-many, where a user has a choice of multiple systems to complete the same task. This phenomenon purports to alter the current status quo of potentially many of the individual and group level theories, especially those on how users accept a system. The study engages in analytic induction. Therein, it employs the dual process theory to observe the acceptance journey of users, when they are presented with a choice of systems to complete the same task. The study identifies the importance of the emotional and rational facets of the dual process theory, while introducing compliance as a possible third facet. Finally, the study introduces ‘complete agnosticism’ as a novel notion that explains how one-to-many user-system relationships are facilitate