Start Date
11-12-2016 12:00 AM
Description
Tournament based crowdsourcing, in which multiple individuals or teams compete on given tasks and compensation is based on winning submissions, requires crowd members to carefully consider their choice of task and allocation of resources. In this paper we explore two factors that potentially impact crowdsourcing task selection, namely perceived ability and perceived competition. We further explore a moderating effect of goal orientation on task participation intention. Our results show a positive link between perceived ability and participation intention, and a negative link between perceived competition and participation intention. Both effects were found to be stronger for those with performance orientation than for those with mastery orientation. Our results provide an important insight for crowdsourcing platforms in terms of balancing demand and submissions for competition to ensure all tasks are fulfilled.
Recommended Citation
Nevo, Dorit and Tajedin, Hamed, "Understanding the Role of Goals in Competitive Crowdsourcing Project Selection" (2016). ICIS 2016 Proceedings. 4.
https://aisel.aisnet.org/icis2016/HumanBehavior/Presentations/4
Understanding the Role of Goals in Competitive Crowdsourcing Project Selection
Tournament based crowdsourcing, in which multiple individuals or teams compete on given tasks and compensation is based on winning submissions, requires crowd members to carefully consider their choice of task and allocation of resources. In this paper we explore two factors that potentially impact crowdsourcing task selection, namely perceived ability and perceived competition. We further explore a moderating effect of goal orientation on task participation intention. Our results show a positive link between perceived ability and participation intention, and a negative link between perceived competition and participation intention. Both effects were found to be stronger for those with performance orientation than for those with mastery orientation. Our results provide an important insight for crowdsourcing platforms in terms of balancing demand and submissions for competition to ensure all tasks are fulfilled.