Start Date

11-12-2016 12:00 AM

Description

Carsharing clubs that grant members temporary access to vehicles have existed for more than half a century. Only recently, however, have advances in digital technologies such as the mobile Internet begun to foster new carsharing business models, thereby increasing the attractiveness of carsharing for both operators and users. Thus far, these new business models have typically been classified as roundtrip, point-to-point, nonprofit/cooperative, or P2P carsharing. However, not all operators fit neatly into these rather broad groups. Moreover, significant differences exist among the business models of operators within the same group. Therefore, we complement these archetypes by developing a taxonomy of carsharing business models. This classification scheme translates the aforementioned technological advances into the creation of economic value and can be used for a more accurate analysis of existing operators as well as the systematic discovery of new business models.

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Dec 11th, 12:00 AM

A Taxonomy of Carsharing Business Models

Carsharing clubs that grant members temporary access to vehicles have existed for more than half a century. Only recently, however, have advances in digital technologies such as the mobile Internet begun to foster new carsharing business models, thereby increasing the attractiveness of carsharing for both operators and users. Thus far, these new business models have typically been classified as roundtrip, point-to-point, nonprofit/cooperative, or P2P carsharing. However, not all operators fit neatly into these rather broad groups. Moreover, significant differences exist among the business models of operators within the same group. Therefore, we complement these archetypes by developing a taxonomy of carsharing business models. This classification scheme translates the aforementioned technological advances into the creation of economic value and can be used for a more accurate analysis of existing operators as well as the systematic discovery of new business models.