Start Date
12-13-2015
Description
This paper adapts the privacy calculus model while considering the impact of informational trust and subjective norm, to investigate the factors impacting subscription switching behavior. The results of the study indicate that privacy concern, perceived benefits, and subjective norms significantly impact users’ intention to subscribe, while their intention to unsubscribe is significantly impacted by informational trust and privacy concern.
Recommended Citation
Han, Wencui; Sharman, Raj; and Rao, Raghav, "Understanding Switching Subscription Behavior in the Context of Campus Emergency Notification Services: An Extended Privacy Calculus Model" (2015). ICIS 2015 Proceedings. 14.
https://aisel.aisnet.org/icis2015/proceedings/SecurityIS/14
Understanding Switching Subscription Behavior in the Context of Campus Emergency Notification Services: An Extended Privacy Calculus Model
This paper adapts the privacy calculus model while considering the impact of informational trust and subjective norm, to investigate the factors impacting subscription switching behavior. The results of the study indicate that privacy concern, perceived benefits, and subjective norms significantly impact users’ intention to subscribe, while their intention to unsubscribe is significantly impacted by informational trust and privacy concern.