Start Date

12-13-2015

Description

This paper adapts the privacy calculus model while considering the impact of informational trust and subjective norm, to investigate the factors impacting subscription switching behavior. The results of the study indicate that privacy concern, perceived benefits, and subjective norms significantly impact users’ intention to subscribe, while their intention to unsubscribe is significantly impacted by informational trust and privacy concern.

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Dec 13th, 12:00 AM

Understanding Switching Subscription Behavior in the Context of Campus Emergency Notification Services: An Extended Privacy Calculus Model

This paper adapts the privacy calculus model while considering the impact of informational trust and subjective norm, to investigate the factors impacting subscription switching behavior. The results of the study indicate that privacy concern, perceived benefits, and subjective norms significantly impact users’ intention to subscribe, while their intention to unsubscribe is significantly impacted by informational trust and privacy concern.