Start Date
12-13-2015
Description
In this article, we describe the co-evolution and fusing of business and digital technology strategies, investments in technology, the digitization of business processes, and related impacts in small firms we have studied. These firms relied heavily on digital technologies, with several focusing on maximizing cost efficiencies and developing the ability to scale rapidly and effectively using cloud-based platforms. The firms relied on early adoption of digital technology, and technical agility, to create business opportunities and competitive advantages. We used what we learned in our study to create a framework to inform research and practice. We invite practitioners to use this framework to think through business decisions when launching or repositioning small digital technology-enabled firms. Our study provides new insights into technology-enabled innovation and digital business strategy as well as firm capabilities required to compete in an increasingly digital and global business environment.
Recommended Citation
Chan, Yolande and Ahuja, Suchit, "Digital Ecodynamics in Small Firms: Using Information Technology to Compete" (2015). ICIS 2015 Proceedings. 8.
https://aisel.aisnet.org/icis2015/proceedings/PracticeResearch/8
Digital Ecodynamics in Small Firms: Using Information Technology to Compete
In this article, we describe the co-evolution and fusing of business and digital technology strategies, investments in technology, the digitization of business processes, and related impacts in small firms we have studied. These firms relied heavily on digital technologies, with several focusing on maximizing cost efficiencies and developing the ability to scale rapidly and effectively using cloud-based platforms. The firms relied on early adoption of digital technology, and technical agility, to create business opportunities and competitive advantages. We used what we learned in our study to create a framework to inform research and practice. We invite practitioners to use this framework to think through business decisions when launching or repositioning small digital technology-enabled firms. Our study provides new insights into technology-enabled innovation and digital business strategy as well as firm capabilities required to compete in an increasingly digital and global business environment.