Start Date
12-13-2015
Description
Crowdfunding has gained momentum in recent years. Although an increasing amount of research has been devoted to the economic value of crowdfunding, the interactions and effects among crowdfunding projects have yet to be fully studied. The current study strives to bridge this gap by examining the impacts of "blockbuster projects" — i.e., overwhelmingly successful projects – on the crowdfunding platform. Hypotheses are formulated based on the theory of network effects. Our preliminary results suggest the blockbuster projects exhibit positive spill-over effects within project category but cannibalization effects across categories. We also find evidence of lasting positive/negative network externality within/across category/categories. Further analysis suggests that fresh backers who are attracted to the platform by the blockbuster projects tend to be more engaged and more active. Our research aims to extend the emergent crowdfunding literature by examining network externalities among projects. We also provide practical implications for project creators and platform administrators.
Recommended Citation
Liu, Jingjing; Yang, Lusi; Wang, Zhiyi; and Hahn, Jungpil, "Winner Takes All? The “Blockbuster Effect” in Crowdfunding Platforms" (2015). ICIS 2015 Proceedings. 9.
https://aisel.aisnet.org/icis2015/proceedings/EconofIS/9
Winner Takes All? The “Blockbuster Effect” in Crowdfunding Platforms
Crowdfunding has gained momentum in recent years. Although an increasing amount of research has been devoted to the economic value of crowdfunding, the interactions and effects among crowdfunding projects have yet to be fully studied. The current study strives to bridge this gap by examining the impacts of "blockbuster projects" — i.e., overwhelmingly successful projects – on the crowdfunding platform. Hypotheses are formulated based on the theory of network effects. Our preliminary results suggest the blockbuster projects exhibit positive spill-over effects within project category but cannibalization effects across categories. We also find evidence of lasting positive/negative network externality within/across category/categories. Further analysis suggests that fresh backers who are attracted to the platform by the blockbuster projects tend to be more engaged and more active. Our research aims to extend the emergent crowdfunding literature by examining network externalities among projects. We also provide practical implications for project creators and platform administrators.