Start Date
14-12-2012 12:00 AM
Description
In recent years, organizations have utilized social network sites (SNS) to communicate with its members about organization-related matters, as well as build a virtual community for members to congregate. Past studies have found that a member’s identification with the organization was positively influenced by the organization’s communication climate and the user’s communication pattern. The purpose of this study is to examine the effects of social network usage on organization identification. The study uses survey questionnaire responses from members of member-based organizations that utilize Facebook to communicate with their organization and its members. Results from the study show that horizontal and vertical communication climate was enhanced by members’ level of use, as well as their utilization of the organization’s group profile. Also, we found that horizontal and vertical communication climate positively influenced organizational identification. The research findings provide insight into the relationship between social network usage, communication climates, and organizational identification.
Recommended Citation
Larosiliere, Gregory and Leidner, Dorothy, "The Effects of Social Network Usage on Organizational Identification" (2012). ICIS 2012 Proceedings. 17.
https://aisel.aisnet.org/icis2012/proceedings/DigitalNetworks/17
The Effects of Social Network Usage on Organizational Identification
In recent years, organizations have utilized social network sites (SNS) to communicate with its members about organization-related matters, as well as build a virtual community for members to congregate. Past studies have found that a member’s identification with the organization was positively influenced by the organization’s communication climate and the user’s communication pattern. The purpose of this study is to examine the effects of social network usage on organization identification. The study uses survey questionnaire responses from members of member-based organizations that utilize Facebook to communicate with their organization and its members. Results from the study show that horizontal and vertical communication climate was enhanced by members’ level of use, as well as their utilization of the organization’s group profile. Also, we found that horizontal and vertical communication climate positively influenced organizational identification. The research findings provide insight into the relationship between social network usage, communication climates, and organizational identification.