Abstract

Organizations that innovate encounter challenges due to the complexity and ambiguity of generating and making sense of novel ideas. Exacerbated in group settings, we describe these challenges and propose potential solutions. Specifically, we design group processes to support novel idea generation and selection, including use of a novel-information discovery (NID) tool to support creativity and brainstorming, as well as group support system and collaborative-filtering tools to support evaluation and decision making. Results indicate that the NID tool increases efficiency and effectiveness in creative tasks and that the collaborative-filtering tool can support the decision-making process by focusing the group’s attention on ideas that might otherwise be neglected. Combining these two novel tools with group processes provides valuable contributions to both research and practice.

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Novel Idea Generation, Collaborative Filtering, and Group Innovation Processes

Organizations that innovate encounter challenges due to the complexity and ambiguity of generating and making sense of novel ideas. Exacerbated in group settings, we describe these challenges and propose potential solutions. Specifically, we design group processes to support novel idea generation and selection, including use of a novel-information discovery (NID) tool to support creativity and brainstorming, as well as group support system and collaborative-filtering tools to support evaluation and decision making. Results indicate that the NID tool increases efficiency and effectiveness in creative tasks and that the collaborative-filtering tool can support the decision-making process by focusing the group’s attention on ideas that might otherwise be neglected. Combining these two novel tools with group processes provides valuable contributions to both research and practice.