Abstract

Leadership is a key challenge of virtual teams. A particular leadership style, namely inspirational leadership, which is a sub-category of transformational leadership, has been found to be especially suited for the study of highly diverse teams. Virtual team leaders increasingly have to manage global virtual teams that contain members from different cultural backgrounds and value orientations. This study answers a call of incorporating the role of individual-level attributes and dispositions as moderators of inspirational leadership effects, considering cultural and individual values of followers in a virtual setting. Results reveal the importance of inspirational leadership influencing attitudinal outcomes (trust in leadership and cohesion). Furthermore, the effect of leadership is shown to be dependent on cultural as well as personal values of followers indicating the need to consider individual factors in the process of managing virtual teams.

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The Role of Culture and Personality in the Leadership Process in Virtual Teams

Leadership is a key challenge of virtual teams. A particular leadership style, namely inspirational leadership, which is a sub-category of transformational leadership, has been found to be especially suited for the study of highly diverse teams. Virtual team leaders increasingly have to manage global virtual teams that contain members from different cultural backgrounds and value orientations. This study answers a call of incorporating the role of individual-level attributes and dispositions as moderators of inspirational leadership effects, considering cultural and individual values of followers in a virtual setting. Results reveal the importance of inspirational leadership influencing attitudinal outcomes (trust in leadership and cohesion). Furthermore, the effect of leadership is shown to be dependent on cultural as well as personal values of followers indicating the need to consider individual factors in the process of managing virtual teams.