Mitigating Product Uncertainty in Online Markets: IT and Business Solutions and Research Implications

Authors

Izak Benbasat, University of British Columbia
Chrysanthos Dellarocas, University of Maryland - College Park
Ramayya Krishnan, Carnegie Mellon University
Paul A. Pavlou, Temple University

Recommended Citation

Benbasat, Izak; Dellarocas, Chrysanthos; Krishnan, Ramayya; and Pavlou, Paul A., "Mitigating Product Uncertainty in Online Markets: IT and Business Solutions and Research Implications" (2008). ICIS 2008 Proceedings. 145.
https://aisel.aisnet.org/icis2008/145