Online Customer Retention: The Resistance to Change Perspective

Authors

Ee Hong Ng, National University of Singapore
Gupta Sumeet, Shri Shankaracharya Institute of Management and Technology
Hee-Woong Kim, National University of Singapore

Recommended Citation

Ng, Ee Hong; Sumeet, Gupta; and Kim, Hee-Woong, "Online Customer Retention: The Resistance to Change Perspective" (2007). ICIS 2007 Proceedings. 137.
https://aisel.aisnet.org/icis2007/137