Location

Hilton Waikoloa Village, Hawaii

Event Website

http://hicss.hawaii.edu/

Start Date

1-3-2018

End Date

1-6-2018

Description

Nowadays, people communicate with many others online. Of the online sites, product review pages have become an important communication medium on which consumers share information about a product. Drawing upon this trend, we examined the factors that affect reviewers’ self-disclosure behavior. Prior studies have found that privacy behaviors such as self-disclosure are affected by diverse contextual factors. In this study, we propose that online crowdedness is an important contextual factor for self-disclosure behavior. Using review data from the largest online apparel rental site in the U.S., we empirically explored the relationship between online crowdedness and self-disclosure behavior. The result shows that online crowdedness can discourage self-disclosure behavior.

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Jan 3rd, 12:00 AM Jan 6th, 12:00 AM

Too Crowded to Disclose! Exploring the Relationship Between Online Crowdedness and Self-Disclosure

Hilton Waikoloa Village, Hawaii

Nowadays, people communicate with many others online. Of the online sites, product review pages have become an important communication medium on which consumers share information about a product. Drawing upon this trend, we examined the factors that affect reviewers’ self-disclosure behavior. Prior studies have found that privacy behaviors such as self-disclosure are affected by diverse contextual factors. In this study, we propose that online crowdedness is an important contextual factor for self-disclosure behavior. Using review data from the largest online apparel rental site in the U.S., we empirically explored the relationship between online crowdedness and self-disclosure behavior. The result shows that online crowdedness can discourage self-disclosure behavior.

http://aisel.aisnet.org/hicss-51/in/behavioral_is_security/7