Location
Hilton Waikoloa Village, Hawaii
Event Website
http://hicss.hawaii.edu/
Start Date
1-3-2018
End Date
1-6-2018
Description
Many financial and mobile service providers are viewing mobile payment (MP) as a strategic growth area for their business. In order to realize this anticipated growth potential, users must initially adopt and then continue to use MP systems. However, a rich and detailed user perspective of MP continuance behavior is lacking. We address part of this research gap by content-analyzing interview transcripts of 38 MP users. The findings indicate that perceived usefulness and risk, disconfirmation, satisfaction, subjective norm, and habit are important when users making MP continuance decisions.
Why do Individuals Continue Using Mobile Payments - A Qualitative Study in China
Hilton Waikoloa Village, Hawaii
Many financial and mobile service providers are viewing mobile payment (MP) as a strategic growth area for their business. In order to realize this anticipated growth potential, users must initially adopt and then continue to use MP systems. However, a rich and detailed user perspective of MP continuance behavior is lacking. We address part of this research gap by content-analyzing interview transcripts of 38 MP users. The findings indicate that perceived usefulness and risk, disconfirmation, satisfaction, subjective norm, and habit are important when users making MP continuance decisions.
https://aisel.aisnet.org/hicss-51/da/mobile_services/4