Bring your own device (BYOD), as a subset of Consumerization, is referring to the diffusion of consumer devices and hardware into the corporate environment. We investigate how employees perceive different aspects of a BYOD policy and which of those factors influence their decision to participate in the BYOD program. To discuss how organizations can address these factors, we contrast the views of employees with the view of the management. To this end, we conduct a qualitative case study with interview part-ners from management and the workforce in a consultancy. We find that the employees’ decision to take part in a BYOD program can be broken down into two underlying categories: First, the preference to use just one device for work and private life and second the preference to use the own private device instead of a corporate device. Depending on the employees’ individual preferences, they make inter-class or intra-class trade-offs in their decision process. Furthermore, we find that worrying about a potential work-to-life conflict is the main inhibitor regarding BYOD participation in the decision pro-cess. If BYOD is beneficial from a management perspective (e.g. due to costs savings) addressing these concerns in the BYOD policy could raise participation.
Ostermann, Uwe and Wiewiorra, Lukas, "BRING IT ON(E)! PERSONAL PREFERENCES AND TRAITS AS INFLUENCING FACTORS TO PARTICIPATE IN BYOD PROGRAMS" (2016). Research Papers. 47.