USE OF BLOGS FOR COLLABORATION IN ORGANIZATIONS

Abstract

Blogs are increasingly being used as collaboration tools in organizations. However the quality and

accuracy of the posted messages in them are still causes for concern. This study proposes a research

model to investigate the factors affecting trust in posted messages and the influence of such trust on

knowledge use. It suggests that users’ intention to use trusted messages can act as a moderator

variable in the relationship between trust and use of the collaboration tool.

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