The Impact of Normative Social Influence on Group Homogeneity in Media Preferences and Group Meeting Outcomes

Authors

Zixiu Guo, School of Information Systems, University of New South WalesFollow
Dr.Felix B. Tan, Discipline of Business Information Systems, AUT UniversityFollow
Felix Tan, AUT UniversityFollow
Huizhong Xu, Fudan UniversityFollow

Recommended Citation

Guo, Zixiu; Tan, Dr.Felix B.; Tan, Felix; and Xu, Huizhong, "The Impact of Normative Social Influence on Group Homogeneity in Media Preferences and Group Meeting Outcomes" (2008). ECIS 2008 Proceedings. 67.
https://aisel.aisnet.org/ecis2008/67