The Impact of Electronic-Word-of-Mouth on Digital Microproducts: An Empirical Investigation of Amazon Shorts

Authors

N. Amblee, University of HawaiiFollow
Tung X. Bui, University of HawaiiFollow

Recommended Citation

Amblee, N. and Bui, Tung X., "The Impact of Electronic-Word-of-Mouth on Digital Microproducts: An Empirical Investigation of Amazon Shorts" (2007). ECIS 2007 Proceedings. 27.
https://aisel.aisnet.org/ecis2007/27