Abstract
IT acceptance is generally considered a mature research field. However, we are persuaded that current approaches are underestimating the importance of social factors and group influence on individual beliefs. This paper adopts a complementary approach to previous researches based on normative assumptions. A social capital perspective is embraced to allow us to focus on the nature and quality of relationship among group members, especially those related to IT adoption. A theoretical model is proposed in order to have a usable theory. Empirically testable propositions are drawn, together with theoretical implications and possible future researches.
Recommended Citation
Massimo, Magni and Luigi, Proserpio, "Users' Beliefs Toward Technology: A Social Capital Perspective" (2005). ECIS 2005 Proceedings. 32.
https://aisel.aisnet.org/ecis2005/32