Technology acceptance is a topic that has garnered the attention of MIS researchers for years. Unfortunately, this stream of research is largely cross-sectional in nature, studying the phenomenon at only one point in time. In addition it is widely assumed that the models used to explain acceptance would also explain resistance or rejection. This study addresses these issues by looking at technology use over time in order to determine whether the factors leading to acceptance are the same as those leading to rejection. Using the Unified Theory of the Acceptance and Use of Technology (UTAUT) model as the framework, it was found that while the model adequately explained the reasons for acceptance, it did not fully explain outright or post-adoption rejection. Rejecters and adopters cited various reasons for their adoption decision, and differed on a few key characteristics. Finally, the consequences of the initial software experience were examined in order to show its effect on future use.
Rosen, Peter, "Acceptance and Rejection: Two Sides of the Same Coin, or Two Different Coins?" (2005). DIGIT 2005 Proceedings. Paper 2.