Online Corporate Social Responsibility Communication by Australian SMEs: A Framework for Website Analysis

Authors

Craig Parker, Faculty of Business and Law, Deakin UniversityFollow
Ambika Zutshi, Faculty of Business and Law, Deakin UniversityFollow
Bardo Fraunholz, Faculty of Business and Law, Deakin UniversityFollow

Abstract

There has been almost no IS related corporate social responsibility (CSR) research on small and medium enterprises (SMEs), and most non-IS research does not examine how SMEs use websites to communicate their CSR initiatives. This paper develops and applies a framework to report on the results of an exploratory content analysis of 33 Australian SME websites in the Information Media/Telecommunications and Accommodation/ Food Services sectors which communicate CSR initiatives online.

Recommended Citation

Parker, Craig; Zutshi, Ambika; and Fraunholz, Bardo, "Online Corporate Social Responsibility Communication by Australian SMEs: A Framework for Website Analysis" (2010). BLED 2010 Proceedings. 6.
https://aisel.aisnet.org/bled2010/6