Mobile Couponing - Measuring Consumers, Acceptance and Preferences with a Limit Conjoint Approach

Authors

Claas Mueller-Lankenau, European Research Center for Information Systems (ERCIS), University of Münster
Kai Wehmeyer, European Research Center for Information Systems (ERCIS), University of Münster

Recommended Citation

Mueller-Lankenau, Claas and Wehmeyer, Kai, "Mobile Couponing - Measuring Consumers, Acceptance and Preferences with a Limit Conjoint Approach" (2005). BLED 2005 Proceedings. 35.
https://aisel.aisnet.org/bled2005/35