Developing A Framework For Multi Channel Strategies . An Analysis Of Cases From The Grocery Retail Industry

Authors

Stefan Klein, MIS Department, University College Dublin
Claas Mueller-Lankenau, Department of Information Systems,University of Muenster
Kai Wehmeyer, Department of Information Systems,University of Muenster

Recommended Citation

Klein, Stefan; Mueller-Lankenau, Claas; and Wehmeyer, Kai, "Developing A Framework For Multi Channel Strategies . An Analysis Of Cases From The Grocery Retail Industry" (2004). BLED 2004 Proceedings. 9.
https://aisel.aisnet.org/bled2004/9