Purchase Frequency And Transaction Profitability: An Empirical Investigation Into The Brazilian Home Appliance eRetailing Sector

Authors

Luiz Joia, Brazilian School of Public and Business Administration of Getulio Vargas Foundation and Rio de Janerio State University
Paulo Sanz, Brazilian School of Public and Business Administration of Getulio Vargas Foundation

Recommended Citation

Joia, Luiz and Sanz, Paulo, "Purchase Frequency And Transaction Profitability: An Empirical Investigation Into The Brazilian Home Appliance eRetailing Sector" (2004). BLED 2004 Proceedings. 38.
https://aisel.aisnet.org/bled2004/38