Transformation in the Pharmaceutical Industry ) Developing Customer Orientation at Pharma Corp

Authors

Rainer Alt, Institute of Information Management, University of St. Gallen

Recommended Citation

Alt, Rainer, "Transformation in the Pharmaceutical Industry ) Developing Customer Orientation at Pharma Corp" (2003). BLED 2003 Proceedings. 59.
https://aisel.aisnet.org/bled2003/59