Description
This study draws on organizational-environmental framework and trust research to investigate SMEs’ transformation toward cloud service. This study regards cloud service transformation as a strategic choice of SMEs and highlights organizations’ trust based rationality. This study develops a research model in which SMEs’ trust belief on cloud service mediates the effects of the organizational-environmental determinants on SMEs’ strategic choice. A survey involving 107 Chinese SMEs was conducted to validate the research model. The results from empirical data provide strong supports on the hypotheses. Theoretical and practical implications are discussed.
Recommended Citation
Yu, Yan; Li, Min; Hao, Jinxing; Li, Xin; and Zhao, Leon J., "Mediating Role of Trust Brief in SMEs’ Strategic Choice of Cloud Service" (2017). AMCIS 2017 Proceedings. 8.
https://aisel.aisnet.org/amcis2017/AdoptionIT/Presentations/8
Mediating Role of Trust Brief in SMEs’ Strategic Choice of Cloud Service
This study draws on organizational-environmental framework and trust research to investigate SMEs’ transformation toward cloud service. This study regards cloud service transformation as a strategic choice of SMEs and highlights organizations’ trust based rationality. This study develops a research model in which SMEs’ trust belief on cloud service mediates the effects of the organizational-environmental determinants on SMEs’ strategic choice. A survey involving 107 Chinese SMEs was conducted to validate the research model. The results from empirical data provide strong supports on the hypotheses. Theoretical and practical implications are discussed.