Abstract
The purpose of this research was to examine how manipulation of the aesthetic appeal of a motorcycle’s image on a web page might elucidate trends in consumer preference. To this end, website visitors were encouraged to reconfigure a blueprint of motorcycle to make it more appealing. These alterations to its confirmation were analyzed to identify patterns of preference that were then compared to the marketplace in general. It was observed that aesthetic preferences recognized by the design method were similar to trends within the motorcycle building/buying public.
Recommended Citation
Hilgers, Michael G.; Sheng, Hong; and Hall, Richard H., "Designing Motorcycles via the Web: Improved Aesthetics and Consumer Preference" (2009). AMCIS 2009 Proceedings. 21.
https://aisel.aisnet.org/amcis2009/21