Title
Perceptions of Cultural Sensitivity through Language Choice in Online Advertising: The Effects of Medium and Gender
Recommended Citation
Bishop, Melissa; Baqer, Samar; and Henderson, Sandra, "Perceptions of Cultural Sensitivity through Language Choice in Online Advertising: The Effects of Medium and Gender" (2006). AMCIS 2006 Proceedings. Paper 175.
http://aisel.aisnet.org/amcis2006/175
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