Abstract
Much research in the last two decades has investigated the acceptance and use of information technology. However, only a limited number of studies have focused on the acceptance of technology outside of North America. This study explores the effect of culture on the acceptance of technology in Latin America.
Recommended Citation
McCoy, Scott and Everard, Andrea, "The Effect of Culture on IT Diffusion: Using the Technology Acceptance Model to Predict E-Mail Usage in Latin America" (2000). AMCIS 2000 Proceedings. 440.
https://aisel.aisnet.org/amcis2000/440
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