The aim of this research was to identify the social, marketing and academic factors that effect the expectations and enrolment of students in university degrees. Of particular interest were the factors that differentiate female and male perceptions of Information Technology degrees from degrees in other discipline areas. Multidimensional scaling was used to analyse and compare high-school student subject dissimilarity ratings with perceptions of discipline areas at Southern Cross University. It was found that females tend to avoid information technology degrees, not because such degrees are considered difficult, but because they do not offer scope for teamwork and social interaction.
Jewell, Helen and Maltby, John R., "Female Involvement in Information Technology Degrees: Perception, Expectation and Enrolment" (2001). ACIS 2001 Proceedings. Paper 22.