Multiplication des canaux et valeur perçue de l’offre digitale dans la presse écrite : un effet de complémentarité ?

Authors

Arnaud Rivière, IAE de Tours, FranceFollow
Rémi Mencarelli, Université de Savoie Mont Blanc, FranceFollow
Bertrand Belvaux, Université de Bourgogne, FranceFollow
Jessie Pallud, EM Strasbourg , FranceFollow

Abstract

As many sectors, the newspaper industry has been impacted by digital channels. This has fostered the emergence of new ways of accessing information and contributed to the development of new types of contents. The latest academic and managerial reflections lead to assume the existence of a complementarity effect between contents as well as between channels. This research aims to verify this hypothesis with a survey conducted among 1028 readers of the French newspaper Le Monde. The results validate only, and under condi- tions, a complementary effect between channels.

Recommended Citation

Rivière, Arnaud; Mencarelli, Rémi; Belvaux, Bertrand; and Pallud, Jessie (2016) "Multiplication des canaux et valeur perçue de l’offre digitale dans la presse écrite : un effet de complémentarité ?," Systèmes d'Information et Management: Vol. 21: Iss. 4, Article 3.
Available at: https://aisel.aisnet.org/sim/vol21/iss4/3