Journal of Information Technology Theory and Application (JITTA)


Common opinion on the street is that 1) ecommerce cannot coexist with traditional commerce, and that 2) ecommerce can't work given the economics of business. Neither is true. … Just as parts of our world can be described in Newtonian physics and others parts in quantum mechanics, so too can both ecommerce and traditional commerce coexist. This paper discusses the paradigm shift that allows ecommerce to pursue a profitable and sustainable model. Three paradoxes are used to explain how ecommerce and traditional commerce can coexist.