Journal of Information Technology Theory and Application (JITTA)


The information systems (IS) field has studied information technology (IT) adoption for several decades to, among other things, make it easier for organizations to derive value from IT by helping them to more effectively and efficiently use it. Extant IT adoption work has traditionally focused on a single type of structural form: the form in which the purchasing decision maker does not represent the end user of the innovation. While this structure may have adequately represented the predominant corporations historically, a greater number of organizations now contain employees who represent both the purchasing decision maker and the end user. We begin to investigate alternative structural forms by focusing on organizations in which the IT purchasing decision maker also represents the end user. Thus, we investigate the factors what physicians in a hospital setting versus those in private practice find important in adopting EMR systems. Our results demonstrate that the context of adoption matters, and we discuss the additional opportunities that exist in this area for researchers to examine this new theoretical lens for adoption research.