Journal of Information Technology Theory and Application (JITTA)


As cloud computing has become a mature technology that companies across all industries have adopted, cloud service providers have increasingly begun to turn their attention to retaining their customers. However, little research has investigated the antecedents of service continuance in an organizational context. To address this gap in research, we carried out a quantitative empirical study. We developed a conceptual model that builds on previous research on organizational level continuance. We tested this model using survey data gathered from decision makers of companies that have adopted cloud enterprise systems. We analyzed the data using PLS. The results show that socio-organizational and technology-related factors can be used to predict continuance intention of cloud computing use. Besides cloud-specific findings, the study also enhances knowledge in organizational-level system continuance and its connection to IS success.